Welcome to my Site
At an early age I was fortunate to discover my passion for live events. Exploring my creativity through many different mediums, I focused & honed my business strengths to the services I provide my clients today.
I started my career as executive assistant for Mr Mario Aceval at Arcanhell Producciones, where I learned valuable fundamentals in the industry.
During my start-up phase I participated in the Spanish Youth Business Foundation (Madrid, Spain), which supported my financing and mentoring by Marcelo Espina, BankT Investment.
A strong technical and business qualifications with a proven skills in fields like strategic planning, business unit development, project and services management, logistics strategies, sales, management, communication, customer service, marketing strategy and software engineer.-
Also having a vast experience in International Trading (Personal portfolio); F&B (Personal Project, fast food restaurant); and Marketing/Branding, with an impeccable track record in implementing successful marketing strategies in different levels, with campaigns addressed to live events, massive concerts & festivals, corporate events, brand launch events and brand awareness events (Grammy Festival, Coca Cola - Música Zero, F1 Rocks!, Samsung, Audi, BMW, among many others)
More than 17 years of experience in the events industry. Specialized in live concerts & festivals, corporate events, marketing events (launch and brand awareness).
Solid experience and expertise in managing all types of marketing strategy and campaigns. With an impressive and a vast proven-successful track record of diverse campaigns.
New Business Development
Creation of long-term value for an organization from customers, markets, and relationships. Highlighting a very close and proven connections in all Asia, Europe and the Americas.
Latest Blog Post
What’s behind the magic of live music?
For months, fans were relegated to watching their favorite singers and musicians over Zoom or via webcasts. Now, live shows… Read More
5 Ways to Make New Fans Love Your Music Brand
From a marketing perspective, new fans are tough. They’re not like established fans, who have been to at least one… Read More
How a Music Festival Uses Retargeting Ads to Drive Ticket Sales
Looking for a ticket sales bump? Try retargeting ads. For Seattle’s Capitol Hill Block Party, retargeting ads have become an… Read More
A highly experienced Operations and Executive, results-oriented, high-energy and hands-on professional, who has demonstrated the ability to lead diverse teams of professionals to new levels of success in a variety of highly competitive industries, cutting-edge markets, and fast-paced environments.
Having an impressive and a vast proven-successful track record of accomplishments of more than 17 years of hands-on experience in the entertainment industry as a well-known concert, tour & festival promoter. In my career I have been responsible for arranging some of the most significant live events around the world (See portfolio). I use my strong networking skills and my exceptional attention to details, to help create memorable and unique events.