How To Make Your Post-event Follow-up Personal And Relevant

Your marketing events are only as valuable as the follow-up after the event. No matter how well your event goes, the quality of follow-up will determine success from an ROI perspective. Your customers and prospects can tell when your follow-up is automated and impersonal. What was the purpose of the 30-minute, one-on-one conversation with a hot prospect if the only follow-up is a generic and irrelevant email?

Attribution theory is a constructive and effective application in understanding the behavioural psychology of consumers. Psychologically, individuals normally make some kind of inference from their personal analysis of behavioural facts and figures encountered on-site in order to explain an event or outcome. Subsequently, causal inferences influence individuals’ actions regardless of accuracy, quick form or biased attributions.

As the event management industry grows and consolidates worldwide, associations play an increasingly significant role in professional support to the industry by ensuring the continued growth and success of event management professionals. Although there are many events, which are successfully crewed by volunteers, the increasing competition to secure major events is giving some impetus to the trend to create fully professionalised events.

La Ley de Darwin – Gira 2013

Tres profesores entran en una biblioteca. No van cargados con libros. No visten chaquetas a cuadros ni caminan encogiendo los hombros. No llevan tiza en las manos, gafas redondas ni maletín. Arrastran un amplificador Fender Twin Reverb Blackface del 66 que han pasado por debajo del mostrador ante la mirada despistada de la vieja encargada. En una mano una funda de guitarra. En la otra una carpeta tatuada de fórmulas, exámenes por corregir y un buen puñado de canciones escritas a mano. Saludan a los presentes ante la mirada atónita de quienes se cruzan en su camino.

El 18 de septiembre pasado, Aron Music International, empresa multinacional dedicada a la producción de eventos y conciertos, recientemente firmó un contrato de exclusividad con la firma Coreana “Korean HD Broadcasting Corporation”, empresa más grande de Asia de contenidos HD y 3D, dueños de diversos canales de televisión por paga, con el fin de realizar la grabación y distribución de las producciones en formatos de 2D, 3D y Full HD en todos los shows realizados en América, Asia y Europa.

The Hong Kong Ballet – Moments in Time, Live in HK

The Hong Kong Ballet presents an evening of ballets created exclusively for us. The Company has sought out three of today’s most promising contemporary choreographers, Peter Quanz, Kinsun Chan and Fei Bo, and brought them to Hong Kong. We commissioned them to create new ballets for our dancers, with our dancers; this collaborative creative process has generated three ballets that showcase the Company as a whole, as well as celebrating the unique physique, talent and personality of each dancer. With this trio of powerful, stimulating and thought-provoking works, The Hong Kong Ballet proudly supports the choreographers of the future.